the blog
Semi-regular musings on all things marketing, data, product, and business.
How are you preparing for AI? Three questions we're constantly asked
We recently participated in a webinar with our friends at Censia that discussed the role of AI and machine learning in the workplace and what we can all do to prepare for it. We boiled it down into a quick blog post so you can get the gist in just a few minutes
Startups, we need to talk about your value proposition
Launching a product or service? Aside from endless outreach, Linkedin messages, calling in favors and networking events, you need a solid story to tell prospective clients and investors. You need a pitch deck. But if they’re so important, why do so many pitch decks...well...suck?
How a few nerds made me a better marketer
This likely doesn’t come as a shock to most of us marketers, but we’re being asked to do more with less -- smaller budgets, shrinking head count, less time. But how did we get here? And how can we change it?
Why marketing departments need a rebrand
The problem with marketing orgs is that, to many, the discipline is seen as an art, something that has an indirect impact on a business. And if I’m being honest, their perceptions aren’t completely off. How do we change the narrative?
Data-driven gone wrong: when single metrics breed unintended consequences
As a marketer, how often do you focus on metrics like impressions, or whatever Google Ads or Facebook Ads tell you, without really focusing on the business metrics? Read this post so you don't become one of those marketers
Write your first line of code in 5 minutes
This challenge is for anyone who hasn’t tried to code, who has wanted to learn but was intimidated, anyone who hasn’t written a line of code in a long time: we challenge you to write seven lines of code today. Right now, even.
We can hear the excuses already, but it’ll take you less time to write some code than it took to write that clever tweet of yours. Promise.
Startup Bootcamp, Part 15: Building a Wizard of Oz MVP
you’ve gotten a few sign-ups and determined there’s general interest in your idea. You guessed it; there’s still work to be done. The good news? This is the best part of the process.
Startup Bootcamp, Part 14: Analyze Feedback and Iterate
Let’s reflect on what you just accomplished, because it’s pretty big. You built a simple, three-component landing page, drove at least 100 pairs of eyes to it, got email sign-ups, received generally positive feedback on your concept and tweaked your offering based on the feedback you received. Sheesh! Wipe that sweat off your brow; that’s a productive three hours.
Startup Bootcamp, Part 11: Build a Landing Page
Did your idea crush it in your initial market feedback exercise? Great, you’re ready to launch your product, rent office space and hire a few employees! Oh, wait; what that really means is you’re ready to expand the number of people exposed to your idea to 100 without spending a fortune. Enter the landing page MVP.
Startup Bootcamp, Part 10: What's my freaking brand name?
You’ve determined who you’re up against in the marketplace and what your competitive advantage is, but what do you call yourself? What will your logo look like? Having the words “TBD Company” (even in a really clean, modern font) in the header of your landing page isn’t a recipe for success.