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Semi-regular musings on all things marketing, data, product, and business.

Agile, Marketing, Strategy Lauren Taber Agile, Marketing, Strategy Lauren Taber

Startup Bootcamp, Part 2: The minimum viable product explained

MVP--most valuable player? Not exactly. While you’ll always be the MVP to us, in this guide MVP stands for minimum viable product. The MVP isn’t your final product; it’s the minimum amount of time, effort and resources required to put your idea in front of your target audience and test your business hypothesis before fully building it out.

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