strategy + fractional support

the old way doesn’t work for winners

If you’re anything like us, you’ve seen expensive marketing plans deployed without any testing or iteration. Or you’ve been on a product team that’s spent millions of dollars and 18 months working on a product, only to launch it without knowing if it’s what your customers actually want. While some companies can afford to risk their budgets and their time on gut instincts, most can’t. The good news is you don’t have to. We help marketing teams take a data-driven approach to their marketing and product launches. This means you’re set up for success with a sound strategy that actually maps to business goals. Not only that, but with our fractional marketing to assist with implementation, your support team is instantly supercharged.

 
 

how we can help

Ready to get started?

  • We’ll work with your team to develop a plan that champions testing and iteration to safely try ideas and make the most of your budget and your time.

  • Swimming in marketing, product or business data, and you’re not sure how to separate the signal from the noise? We can build tools to provide actionable insights on your data to help inform your next move.

  • Whether it’s a one-off project or retainer work, we can help fill the gaps and act as an extension of your team to make your strategy a reality.

  • Brands can’t stand still; they must be dynamic and agile as customers’ preferences and how brands reach them are constantly evolving. We can help today’s brands develop their value propositions and positioning, customer personae, tone of voice and visual ID, all designed to meet a brand’s customers where they are.

  • Today’s marketing and product teams know what it’s like to face budget and personnel constraints. We help teams boost their productivity and safely test ideas to make the most of their budgets by coaching them on Agile principles.

some proof points

You put everything you have into your business, which is why we work hard to help. Some of our favorite client wins:

Implemented Agile principles into an e-commerce marketing team and doubled output, even with reduced budget and headcount.

 

Implemented A/B testing for an e-commerce’s direct mail campaigns and reduced printing costs by $35,000/month.

Increased product launches for an IoT team by 200% with 50% fewer resources. Moved from annual to quarterly launches.

 

Analyzed a service provider client’s customer data to determine new marketing channels to exploit, implemented modest digital marketing campaign and saw an incremental revenue lift of ~$250,000 in the first six months.

Initiated targeted customer testing, helping inform budget allocation for a $70 return on ad spend and more focused content.

 

Helped transition traditional pipeline business into IoT platform business with recurring revenue stream.

let’s chat

We love helping teams implement sound marketing and product strategies. Interested in learning more? You know the drill — enter your info and we’ll be in touch.